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| Intelligent X RadioFreeVirgin Email AdClick on large image above to see the complete HTML ad sample. (Opens a new browser window. Close the new window to return here). |
| Intelligent X Newsletters, Ads and Website |
| Project Description |
Originally a revenue generation division of Xdrive Technologies, Intelligent X created and distributed a variety of HTML email newsletters and ads to a large, targeted portion of Xdrive's 9,000,000 members. |
| My Role |
As the Lead Web Designer working directly with several members of the Intelligent X division, my role in these projects included:
· Collaboration with the person initiating the various newsletters/ads defining target audience, participating advertisers and distribution schedule. The majority of the design decisions including specific layout, style and color palette were my responsibility.
· Development of mock-ups based on above collaboration and market research.
· Creation of images and HTML layouts based on final prototype selected.
· Set up process and procedures for distibution schedules. The Entertainment and Internet & Technology newsletters were dailies delivered early a.m. Monday through Friday. These processes included coordination of image publishing, Quality Assurance control, bug fixes and more.
· I was the sole designer/programmer for the newsletters at first. After the newsletters proved to be successful, we hired an HTML programmer to work with me on the Intelligent X projects. After I trained the new programmer, my duties shifted more towards the design end and development of new ads and newsletters.
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| Tools Used |
Adobe Photoshop 5.5 & 6.0, Adobe Image Ready 2.0 & 3.0, Adobe Illustrator 8.0 & 9.0, Allaire HomeSite 4.5 |
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